3D Showroom & International Expansion
Immersive Tech

3D Showroom & International Expansion

Styrian metal fabrication specialist

Scope
Rebranding for international market3D showroom (interactive product presentation)KMU.DIGITAL funding applicationMarket entry strategy Saudi Arabia

A Styrian family business with 10 employees, specializing in premium conservatories, stainless steel pools, and terrace roofing, faced an ambitious challenge: market entry in the Arabian region — specifically in Saudi Arabia. This required far more than a translated website: a completely new brand identity for the international market and a way to convincingly present spatial premium products from a distance.

We carried out a comprehensive rebranding that conveys the company's craftsmanship quality and precision to an international audience — without losing the Austrian identity. The centerpiece of the digital strategy is a 3D showroom that guides potential customers in Saudi Arabia through the product world: conservatories can be walked through virtually, materials selected, and configurations adjusted in real time.

Additionally, we handled the complete funding application through KMU.DIGITAL — Austria's digitalization program that financially supports SMEs in their digital transformation. The successful funding covered a significant portion of the project costs, demonstrating that even small companies can operate internationally with the right strategy.

Key Metrics
Company size
Expansion
Funding
Technologies
#3D_Visualization#Branding#KMU.DIGITAL
Result

Brand development and virtual showroom for market entry in the Arabian region — including successful funding through KMU.DIGITAL.

Cluster

Immersive Tech