VR/AR Trade Fair Experience for Security Vehicles

How do you present an armored special vehicle at an international trade fair — when the product weighs several tons, is partially classified, and logistics make transport virtually impossible? For a leading German manufacturer of security vehicles with over 150 years of tradition and more than 150 employees, we solved exactly this challenge.

The solution: a VR/AR application that makes the entire product portfolio immersively explorable. Trade fair visitors can virtually walk through vehicles at full scale, configure equipment variants, and explore technical details in 3D — without a single vehicle being physically present. Additionally, we produced a professional trade fair video that conveys the key messages to visitors who don't interact with the VR headset.

The result goes beyond the pure trade fair solution: the VR application is now also used in everyday sales when customers worldwide need to experience the product portfolio without visiting the 27,000 m² production facility. For the manufacturer, this means a fundamental change in the sales process — from static catalog to immersive experience.